Why do so many people choose to sell their merchandise through Amazon’s marketplace? The sheer volume of customer traffic Amazon gets is perhaps the clearest reason of all. No other platform has access to so many customers throughout the world.
To find out why customers think Amazon is the best company, you have to look at the customer experience this platform provides. You likely won’t find such streamlined and reliable customer service anywhere else, which means customers keep returning to Amazon year after year. If you are an Amazon FBA seller, you should understand why your customers have chosen Amazon and how you can increase traffic to your business on the platform.
Keep reading to learn the top 5 reasons Amazon customers love this platform and how you can use this information to your advantage.
1. Delivery and Return Options
There is no denying that Amazon has been at the forefront of online retailing innovations over the last decade. Amazon has designed its platform to be simple, fast, and easy. One-click purchases and same-day delivery are just two clear examples of how Amazon has created an almost unbelievably efficient retailing platform.
By now, everyone is familiar with Amazon’s numerous delivery options that you will be able to take advantage of as an FBA seller. The entire purchase process is made as convenient and easy as possible for customers. These options and experiences are a big reason why Amazon has such a loyal customer base.
Amazon has been able to keep up with the current culture of instant gratification. Even when customers aren’t using delivery features like same-day delivery, they have become committed enough to ordering from Amazon that an Amazon Prime membership is often a no-brainer.
The fact that Amazon is becoming increasingly visible in day-to-day life has also allowed customers to connect with the company in a new way. Just think Amazon lockers and Amazon Go. These physical representations of the company make an otherwise faceless corporation seem more familiar, reliable, and easily accessible.
And don’t forget Amazon’s trustworthy return process. Not only is it easy with prepaid return labels, but Amazon has also started to install self-service kiosks with return options.
Everything is done with customer convenience in mind so it is no surprise why Amazon customers swear by the delivery and return process.
2. Leading Digital Experience
By keeping its marketplace simple and straightforward, Amazon has earned the love of its customers of all ages and tech-savviness. But the digital experience extends beyond its marketplace and also includes the Amazon app and customer service social media accounts.
For regular purchasers, the Amazon app has proved essential in improving their overall customer experience. If you aren’t familiar with the app, it essentially simplifies the marketplace and is a great place to access different offers, including those happening on Prime Day. It is especially useful for Prime Members who get a sneak peek of items that will go on sale and receive notifications of when these items do become available for purchase.
Amazon is also winning when it comes to customer service. Because most buyers deal with Amazon instead of with the seller, it means customers receive the attention of an entire trained customer service team. These teams are dedicated to customer satisfaction and finding solutions as soon as possible. Contacting them is also made as easy as possible with a clear support option on their website or reaching out via their social media accounts, like @AmazonHelp.
When it comes to communicating with Amazon, there is no language or cultural barrier. It’s all about the quick and reliable delivery of orders, which no customer would ever complain about!
3. Product Descriptions and Reviews
As an Amazon FBA seller, you know that the selling process requires you to input a thorough product description. This instills trust in Amazon customers because, unlike some retailing platforms, they know exactly what they should expect from their purchase. Trust creates loyalty, which means Amazon customers will return again and again to this platform.
Reviews are another highlight of the Amazon marketplace. Some products even have thousands of reviews, which allow your customers to make informed purchases. It might seem scary as a seller to allow anyone to review your products, but reviews are a sign of quality, transparency, and belief in your own product. Allowing your customers to leave reviews, both positive and negative, and to ask questions about your merchandise is a great way to establish trust with consumers.
When you are considering the best products to sell on Amazon FBA, take a look at products that encourage this dialogue with your customers. When a large number of potential customers are inquiring about certain products, you can track consumer trends and make more informed retailing decisions.
4. No Mixed Messages
A lot of people view Amazon as a big and scary corporation, but that can actually work in the seller’s favor. Unlike a lot of retailers and sellers, Amazon does not attempt to disguise itself or dress up its motives. At the end of the day, Amazon is an amazingly successful capitalist corporation that provides instant services and keeps its customers happy.
It should be no surprise that a lot of customers appreciate this transparency. The convenience and services that Amazon provides don’t need to be dressed up as anything other than what they are: a great and reliable customer experience.
5. Customer-First Focus
And that brings us to the final reason why customers love Amazon: the customer-first approach that can be found throughout the experience of purchasing through Amazon.
When you buy anything on Amazon, you have an array of shipping and packaging options, a customer service team ready at any moment, and thousands of products available at a single click. All of these features are reflective of Amazon’s customer-first attitude that has created a strong relationship between Amazon and its customers.